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Seller's Guide

The Agency's Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. If you would like more information about our processes and what we do differently please don’t hesitate to reach out, but in the meantime the following steps will help you understand the process.

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city? Our team will meet with you to better understand your needs and goals and we collaborate to come up with the perfect game plan to get you the highest price possible in the most reasonable amount of time.

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Step 2: Determine the Selling Price

Through our vast experience and expertise, we will provide you with a market analysis on the value of your home. It’s prudent to price your home competitively to open it to the market vs. narrowing it. Understanding the current state of the local market is of the utmost

importance, and we will help you determine a list price that maximizes your final sales price.

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Step 3: Prepare Your Home

There is an art to selling a fine home. Just as an art gallery carefully displays art, we position your property in its finest light. We will provide you with a list of improvements that will present your home in the best way possible to the largest audience of potential buyers.

This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition. We have vendors, designers, and organizers that we can provide to help make the selling process as smooth as possible!

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Step 4: Your Custom Marketing Strategy

The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with our team, we custom tailor a marketing plan and strategy for each specific property so that your home becomes the most compelling one in the marketplace.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once you deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. Our team has a 98% close ratio, so once you’ve accepted an offer, we will help you make sure it gets to the finish line!

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will coordinate these items to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date.

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Step 8: Closing

When you close on the home you are selling, you are legally transferring ownership of the property to the new buyer. We will work with the title company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. Don’t worry though, even after closing just know that we’ve only just begun. We strive to create long-lasting relationships and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Your Real Estate Journey Begins With Us

We pride ourselves in providing personalized solutions that bring our clients closer to their dream properties and enhance their long-term wealth. Contact us today to discuss all your real estate needs!

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